The company is stepping on the gas, but the web has the handbrake on? Having a website is no longer enough, you need a functional tool. Here are 8 warning signs that your current one is preventing you from growing.
Companies that have outgrown their site
The company is growing, but the website got stuck in 2015. We often work for clients who already have a website. It just stopped working for them. Their business has shifted and suddenly the existing website isn't meeting the goals it should.
But why change a website that seems to work? It depends on what you mean by functionality.
A functional and professional website that represents your company well should:
- contain only current information,
- Reply to modern design,
- follow your corporate goals,
- to match your visual identity,
- run no technical problems,
- be seen in search engines
- and serve as marketing and business tool.
An outdated website that doesn't do this will soon start to limit you. The important thing is to recognize this moment and take your web presence one step further.
How to know if the web is no longer enough?
Do you have a website that's just fine and you're not sure if you need a new one? This is 8 warning signals, that scream loudly, „this website is holding you back.“
Go through your site and answer honestly: do you not see one (or several) of these warning signs on your site?
- The web doesn't show what you actually do anymore
You may have changed your focus or expanded your services. Does your website reflect what you actually offer? Is it up-to-date with information about the team, branches or prices?
- Next to the competition, you look outdated.
Take a few minutes to explore your entrepreneurial pond. What sites have the biggest fish in the industry? Doesn't your site look like one of them kind of poor and unprofessional?
- The website is technically imperfect, broken or slow
Slow loading, errors, broken links or images that don't display. All this can reliably discourage customers. Is everything running smoothly technically, or have you already encountered the first cracks?
- You're missing features that are now standard
Missing a payment gateway or the website still doesn't display correctly on your phone? You may not even realize how many inquiries you're missing because of these missing pieces of the puzzle.
- The visual identity of the company is already elsewhere
Do the colours, fonts and design elements on the website fit in with your other communications? The website must be the face of your brand. If your identity has shifted, the web is probably no longer keeping up.
- The number of enquiries is stagnating or decreasing
Your business is growing, but the share of orders from the web is decreasing? Are you making the most of the potential that the online world offers? Maybe you're not visible enough, or your content just isn't compelling enough.
- The content is so brief that Google won't recommend you
Are you not to be found? Maybe there is a problem with the technical settings and web indexability, maybe your content is so austere that robots can't read it. Being visible is essential and a poorly set up old website can hold you back.
- Your campaigns are failing on the web
You invest in advertising, you attract people from all over, but the conversion rate is close to zero? Look at the conversion rate. The website must not be a marketing bottleneck that puts the customer off the moment he/she is ready to buy from you.
To functional web?
We will create a quality website that will support your brand and sales.
Having a website today is not enough
We live in a time when having a website is the standard. But this cannot be said about a functional web anymore.
It's perfectly fine to start with something simple. But after a while, every business reaches a point where it needs an upgrade. The important thing is not to miss the moment. Because a broken website ultimately costs you more than investing in a new one.
Do you feel like you've outgrown your website? Email us at [email protected] or fill in short form and let's discuss it together.
One of the eight signs that it’s time for a new website is its speed. But before you embark on a complete overhaul, check to see if targeted optimization would suffice: you’ll find specific steps for both WordPress and Shoptet in article on website speed optimization.
