“You don’t need a good website.” We’re telling some clients this more and more often. And no, we’re not trying to go out of business. Of course, having a website is important. The question is: How sophisticated does it need to be?.
Buying a Ferrari and not being able to afford gas
Every now and then, we're approached by a startup or a smaller B2B company with a clear vision.
„Our old website isn't working. We want a new, state-of-the-art, stylish website.“
At times like this, we have to dispel our clients’ illusions. Because even the most expensive website won’t without additional investment It won't boost demand. It's like buying a shiny Ferrari when you can't afford the gas. It'll just gather dust while you keep walking.
And it's the same with an expensive website.
3 Facts That Agencies Usually Won't Tell You
If you're just getting started in B2B, even the most beautiful website won't put you in the black. Here's why:
- No one visits the website
- A website that costs hundreds of thousands is useless to you if only a few Google bots happen to stumble upon it. A website won't attract people on its own, even if it cost half a million.
- You don't have a budget for fuel
- To attract visitors to your website, you need money and time to promote it (SEO, PPC campaigns, link building). If you put all your money into website development, you won't have any left to attract customers.
- Your target audience shops offline
- In many B2B industries, deals are still closed over coffee, based on referrals, or over the phone. Maybe your customers simply don't shop online, and a nice animation won't change that.
Instead of pixels, invest in people
Startup companies were supposed to focus on more focused on sales than on marketing.
Instead of wasting 200,000 on a professional website, invest it in a smart online store. Or in your own time.
Start answering the phones, send emails to LinkedIn or a blog, set up meetings, and get serious about networking. That will do more for you than checking your website traffic every day only to be disappointed.
What kind of website do you need when you're just starting out?
Until you’ve built up a track record, gained experience, and established a steady income, all you need is a functional foundation. A website that’s technically sound, doesn’t crash, and clearly explains what you do. That’s all.
So when is a professional website worth the investment?
A high-quality website and a strong visual identity make sense once your business is established. Go ahead and get started:
- Now that you know exactly, what do you sell,
- when you are absolutely certain that, to whom a Why do you sell,
- and when you need to build your reputation, scale or expand.
At this stage, a website is no longer just a business card—it’s a lead-generation machine that filters leads and builds trust. This is when your investment in a high-quality website really starts to pay off.
To exceptional web?
We'll design and build a website that grabs your attention from the very first click.
How about you? Does your company need a polished digital business card, or is a simple, functional website enough for you?
Let's have a casual chat about what makes sense for your business. Please contact us at [email protected] or fill in short form.
Price should definitely not be the only selection criterion, but it's good to know what to expect. You can find an approximate price range for SEO services in 2026, including a comparison between agencies and freelancers, in in a separate article.
