„We want to simplify the website,“ one client told us at a meeting. He wanted to move from a website full of subpages to a simple presentation. We understand that, but we had to warn him. While this decision is great for the design, it could jeopardize traffic.
Simplicity is power, but…
The desire to have a simple website makes sense. At a time when users' attention spans are just a few seconds, the company's profile seems clear and concise as the best idea.
We, too, often talk about how it's better to Start with a simple website, rather than wait for the page to load because of 20 complicated subpages.
Customers want simplicity, clients want simplicity, designers want simplicity. So why make it complicated? The reason is simple: We don't just create websites for people.
The search revolution is against simplicity
Search is changing. Following in the footsteps of the boots, they take up the baton AI Agents And instead of aiming for the top spot in the SERP, everyone is trying to get into the AI overview.
And here's the catch. Artificial intelligence needs context, information, and data. That's the only way your website can offer anything to users. If it has nothing to draw from, you're out of luck.
If you pare down your website to just a few basic pages, you risk losing not only the excess content but also Information that helps AI find and recommend you.
When Does It Make Sense to Trim Content?
Nothing is black and white. It’s definitely worth cutting down on content, but the question is which parts. The solution isn’t to delete everything just for the sake of simplification. But Delete anything that isn't relevant or of high quality.
This content on the website It really has no business being there:
- irrelevant for your target audience,
- poor quality or outdated,
- inauthentic, written just so that „there would be something there,“,
- without any real values For readers.
Feel free to delete this type of content. It doesn't benefit either people or algorithms.
It's possible without losing your results
And how did it turn out for the client who wanted a simpler website? Instead of cutting content, we opted to simplify the user journey and improve clarity.
What We've Done (and What You Can Change on Your Own Website)?
- We've redesigned the navigation → so that the content can be found with fewer clicks.
- We grouped the subpages → so that they make logical sense.
- We've revised the content → to make it easier to understand.
The result? A website that It appears simple and easy to understand to people, But it still provides search engines and AI with enough information for them to recommend it.
To exceptional web?
We'll design and build a website that grabs your attention from the very first click.
Cut back, but do so wisely
Simplifying a website can be a great thing. It will improve the user experience, make it easier to navigate the site, and give your website a more professional look. But if you delete the clutter along with content that makes you visible, You'll pay for it with a drop in traffic.
At Apadore, we'll streamline your website so that it looks great while maintaining the visibility you've worked so hard to build over the years. Want some advice? Book a consultation free consultation and let's find the right solution.
