A modern dark grey houseboat with people on board is moored near the shore near the trees. In the foreground is a person on a paddleboard and another in a small kayak.

The Botel: A full calendar within two months of launch

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Botel Marina in Prague’s Karlín district offers a unique venue for weddings, corporate events, and conferences.

(area)

hospitality

(what we did)

Visual identity

Web design

Web development

SEO and Analytics

(client)

Marina Botel

Target

sector:

hospitality

services delivered:

Visual identity

Web design

Web development

SEO and Analytics

Client:

Marina Botel

A smartphone standing upright on a grey surface displays a web page with the text The Prague Cruise Experience above a picture of a boat on a river with options to book or buy a gift.

The original website felt outdated, untrustworthy, and confusing. Instead of strengthening the brand, it lowered its perceived value and underperformed in generating B2B leads.

Website for hosting events on a boat moored in Prague with photos of people on the boat, descriptive text, details of the event space and a section highlighting the sun-drenched terrace with tables and chairs.

We designed a new website with a clear goal: to attract companies and event agencies. A clear structure, professional visuals, and a focus on the venue’s benefits make the site a powerful lead-generation tool.

We also considered regular botel guests, and the website provides all key information clearly and without unnecessary clicks.

A mobile website called "How to get here" offers directions to U Libeňského mostu 1 in Prague by bus, metro, tram or car. It lists nearby stops, parking information and a button to view Google Maps.

Map of Prague showing the location of Botel Marina near the Vltava river. Contact information is listed below: phone number +420 771 283 592 and e-mail info@botelmarina.cz, with the question Do you have any questions?.

A mobile website with a blue and white theme, showing a section called "Go downtown" with filters for places, restaurants, cafes and wine bars. Below is a photo of a park with green trees and grass.

Right after launch, the website started generating new B2B leads and Botel Marina’s calendar began to fill up quickly. The brand now appears more professional and earns greater trust.

A chef wearing gloves cuts a large piece of cooked meat under a heat lamp. The scene is part of a catering ad with text offering zero waste and a premium water partnership.

We stay in close contact with the client and continuously optimize the website based on analytics data to improve conversions and ensure long-term performance.

A few words from the client

Working with Apadore on our website was an outstanding experience. From the first contact to the final launch, everything went smoothly, professionally, and with great attention to detail.