Does a website have to be complex to work? No, there is another way. We built this site in 2 hours, but it's already collected hundreds of emails for the client. Read the story about how to get new leads without the wow effect.
Fast start, fast leady
We don't build sites according to a template, but according to a goal. This project was not about design awards, but about functionality in its purest form.
When the company approached us Daramis with the project ESENS Letná, the priority was clear: speed. And so our brief was this:
“Create the simplest website that starts collecting emails.”
Honestly, it was a challenge. No designer wants to sign off on work that looks too simple. But here, ego had to take a back seat. Perfectionism kills conversions and while your competitors are still fine-tuning the colours, you can already collect contacts.
And so we set out to build the fastest website in the history of Apadore.
2 hours and it's done
Our work began when the fence was erected on the construction site. The client wanted to place a large QR code on the fence that would lead interested parties to the site. The goal was to collect emails. That's all.
That's why we have created a website as simple as possible using this recipe:
- logo (identity)
- a few sentences (quick introduction),
- clear CTA (call to action)
- and the e-mail field (conversion).
It took us 2 hours and this is the result:
That's it, you can't click anywhere else. 🙂
How did it go?
In less than a year, the form has collected 800 contacts. That's 800 leads, 800 potential customers.
Visitors to the site were mainly drawn to QR code on the fence. No advertising. No promotion. No complicated SEO. And yet such great numbers.
Once again, it has been proven that an attractive product does not need a complicated website full of design gadgets and passionate texts. It's enough to keep him going.
Read also: There is power in simplicity. Would you believe, for example, that it can work website without pictures?
Do you also wish Quick start?
Together we will create a website that will collect leads.
Why isn't a mini website enough forever?
Let's face it: the web doesn't solve everything in two hours. But it's a great first step for a jet launch. But it doesn't stop there, the site needs to start growing.
This is exactly the case with the ESENS project. While the simple site is collecting contacts, we are already quietly preparing full-featured website with price lists and unit details.
Do you have a project that's stalled because you're waiting for the perfect website? Let's launch it soon in its simplest version. Write to us and together we'll figure out the best solution for your project.
