The days when blogging ruled the internet are long gone. But don't bury your blog just yet. It may be more useful to your business than you might think. We've got 4 reasons to blog and advice on when to move to LinkedIn. So let's do it!
15-second videos, AI overviews, quick summaries - is there room in this world for something as long as a blog post?
Short answer: YES!
Longer answer: The usefulness of the blog is also supported by the data. They are often surprising, e.g. Hubspot in 2024/2025, he found that:
- 77 % internet users read blogs regularly,
- companies with a blog generate up to 67 % more leads,
- blog content increases SEO ranking up to 434 %
- and the longer the article, the better the search result.
The dates don't mix. Blogging makes sense (believe me, we wouldn't do it otherwise:))
1. You pull SEO
Blog articles will bring you organic traffic (that's the one that doesn't cost you anything). And if they are well written, they won't just bring random passers-by to the site. They'll bring potential customers, who are looking for exactly what you offer.
This is true even though the AI overview is now displayed in the first position. Clickthroughs may have dropped, but not as dramatically as expected. In addition, quality content has a chance to make it into the AI report as a featured site.
2. You will shine with expertise
On the blog you reveal the face of your brand. With authentic and quality content you convince your customers that you understand the issue. You'll be considered experts. And it pays to buy from them.
Blogging is also a great way to support your brand - you can be playful, professional or youthful. Text can take it all. Regular blogging Moreover, it strengthens confidence, because the last post from 2020 doesn't look very credible, what do you think?
3. Gather new contacts
Websites with a blog generate more leads = contacts that can become customers. Just add a link to the articles lead magnet (e.g. ebook, manual, discount) and new contacts will start pouring in. By the way, here's ours:
Do you need a new website? Find out in 5 minutes
4. You stretch the time
People don't read from beginning to end. Still, though. spends more time on average on a blog site. What does this mean for you? More attention from customers, but also from search engines. They measure the time spent on a page and the longer it is, the more useful they find the content.
When to switch to Linkáč?
The advantage of a blog is that no one will delete your post and you don't have to fight algorithms or platform rules. He's all yours. But it has one limit → it costs time and money. You simply can't write a quality article as quickly as a simple networking post. That's a fact.
But don't worry, if you don't have time or money for a blog, you can make do with LinkedIn. Especially if you offer B2B services or products. You should be mainly where your target audience is.
| Blog | ||
| + | Faster Cheaper Ideal for networking Instant reach and fast feedback | Long-term SEO Control over the rules Option to go more in depth Evergreen content |
| – | Content disappears quickly and is harder to find Range affects the algorithm Little control over the platform | Higher time and financial requirements AI competition Slower results |
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Content doesn't stop at the blog these days. If you also post on social media, you can now track how many people find your posts through Google. An article on how to do this describes Measuring Social Media in Search Console.
The risk of uncontrolled AI-generated text is not just theoretical. In August, anti-spam update It removed a number of websites from the search results that published AI-generated content without human review. For details and instructions on how to avoid such action, see the separate article.
