Blog from Apadore

On how to build trust via company websitethat gets customers.

A hacked website depicted as a cracked shield with a band-aid—a symbol of security and recovery after a hacker attack

October 9, 2026

A Hacked Website: What to Do Immediately and How to Handle It as a Company

It's Monday morning, and the owner of an online store selling dietary supplements opens her inbox, which is full of messages from customers. Some write that a suspicious ad appeared while they were shopping...

A creamy beige 3D shield with a large checkmark in the center on a deep blue background, surrounded by thin curved arrows and the caption „Trusted Site.“ The shield represents the website’s trustworthiness and the E-E-A-T principle.

October 9, 2026

E-E-A-T: What It Is and How to Build It on Your Company's Website So That Search Engines and AI Models Trust You

The owner of an accounting firm has been publishing professional articles on taxes for years and clearly explains changes in the law. One day, she asks ChatGPT which accounting firm it would recommend...

A white, creamy 3D toggle switch with a checkmark on a dark blue background featuring arrows. An illustration showing consent to cookies and the rules for configuring them on the website.

October 9, 2026

Cookies on Websites: Obligations, Fines, and the Cost of a Proper Solution

The owner of an online accessories store receives an email from the Office for Personal Data Protection. Someone filed a complaint about her website: although the cookie banner appears immediately when...

An illustration of a turnstile as a metaphor for AI bots on the web: one arm is open for allowed crawlers, the other is closed for blocked ones. The text “AI bots” appears on a dark blue background.

October 9, 2026

AI Bots on Your Website: When Should You Let Them In, and When Is It Better to Block Them?

In mid-September 2026, the owner of an online sports apparel store notices that his traffic from Google has dropped by a quarter over the course of a week. Yet no one on the website...

An analog speedometer with the needle in the green zone symbolizes a fast website

September 19, 2026

How to Speed Up Your Website: 10 Steps for WordPress and Shoptet

It's early Friday evening, and the e-shop owner receives an email from a colleague in marketing: „The speed test showed us 34 points—that's a disaster; we need to fix this right away.“...

A set of keys on a ring symbolizes the handover of the website to the client when changing agencies

September 14, 2026

Are you switching web agencies? Here's what you should ask for before you leave

After three years, the company terminates its contract with the website provider. They part ways amicably; the provider sends the login credentials for the admin panel, and everyone feels like the matter is settled. About...

A scale with money on one pan and an upward-trending graph on the other symbolizes the cost and return on investment of SEO

September 4, 2026

How much does SEO for a website cost in 2026?

If you contact three SEO providers, you'll receive three completely different quotes. One wants 8,000 Kč per month, the second wants 25,000 Kč, and the third is offering a one-time audit...

The magnifying glass above the browser windows with a cross symbolizes the Google Spam Update and the search for low-quality websites

September 4, 2026

Google Spam Update, August 2026: Has Your Website Been Affected? Here’s How to Tell—and What to Do About It

On Monday morning, a business owner opens Search Console and can't believe his eyes. Traffic from Google is down by a quarter over the weekend. Yet nobody has...

A pen and a document featuring a checkmark and a key symbolize the review of a website development contract before signing

August 29, 2026

Website Development Contract: What to Look Out for Before Signing

After two years, the company is switching web hosting providers. The new partner will request access to the hosting account and the source code. And that’s when it turns out that the domain...

The tip of the iceberg above the water's surface symbolizes the hidden costs of simplifying a website

August 10, 2026

„We want to simplify the website.“ A statement that could cost you traffic

„We want to simplify the website," one client told us at a meeting. He wanted to move from a website full of subpages to a simple presentation. We understand that, but we had to warn him....

A cream-colored 3D moving box with browser windows popping out of it, between the outlines of two frames on a deep blue background. The illustration depicts the migration of a website from one location to another.

August 2, 2026

Website Migration: How to Move a Website Without Losing Search Rankings

„We’ll take care of the migration—don’t worry.“ Almost everyone hears this phrase when ordering a new website. It sounds reassuring, and few people ask any further questions. The problem is that...

A cream-colored 3D magnifying glass above a bar chart, surrounded by the outlines of three mobile screens and curved arrows on a deep blue background. The illustration depicts the measurement of social media posts’ performance in search results.

August 1, 2026

Google Search Console now measures the reach of Instagram, TikTok, X, and YouTube on Google

The company's Instagram/YouTube account gets 50,000 views a month. Clear numbers, a nice graph, a good feeling. But how many of those people came because they found the post through...

The staircase leading to the sky symbolizes a growing website that expands along with the company

July 30, 2026

Can we edit the website ourselves? This question will save you hundreds of thousands

A good website is one that grows with you. Don't pay hundreds of thousands for a static "business card" where you can't even change the headline without an IT specialist. I'll show you how to make sure...

The baton pass between two runners symbolizes the speed of website delivery

July 22, 2026

Want to get your website launched as late as possible? Do these 3 things

Some websites are built in just a few weeks. Others drag on for months. The difference isn't in the project or its complexity, but in a few small details that are sure to slow down the entire...

The clock with a browser window symbolizes a change in the way people search the web

July 10, 2026

Will you be a source or part of the deep web? AI is changing the rules of search

The days of blue links are over. Google's CEO spoke about how AI is changing search. And your website needs to adapt. What's different, and why now...

A handshake symbolizes that the business relationship should take precedence over the website

July 2, 2026

You Don't Need a Good Website. Here's the Truth Agencies Won't Tell You

“You don’t need a good website.” We’re telling some clients this more and more often. And no, we’re not trying to go out of business. Of course, having a website is important. But the question is: How...

A cup of coffee with coffee beans symbolizes hassle-free website creation

June 24, 2026

Your role in website development: manager or remote strategist?

Are you worried that building a new website will fill up your schedule? With us, we won't turn you into a full-time project manager. You present your vision and send us feedback—we'll take care of the rest...

A group photo of the team, some sitting and some standing indoors, highlights the power of a team photo

June 16, 2026

How Team Photos Boost Client Trust and Meeting Success

How can a single photo improve the success of your business meetings? Professional team photos are often the last thing companies have time for. Even we at...

An artificial hand holds a paintbrush against a blue background bearing the words "AI first," illustrating the connection between artificial intelligence, art, innovation, and technology in the creative process.

June 9, 2026

AI-First Web Design: A Loss of Quality, or Finally Room for Creativity?

AI is transforming web design every day, and here at Apador, it’s no different. Is this a reason to worry about a decline in website quality? Quite the opposite, in fact....

A question mark on a blue background with the text “Find Your Why” represents the search for a reason or meaning. The graphic with arrows symbolizes the thought process and exploration.

30. May 2026

Need a new website? Here are 7 reasons why you do

Do you want a new website but are looking for a solid argument for investing in a new site? Here are the 7 most common situations when your business is in dire need of a digital reboot. New...

A man running along a brick path in a park illustrates the need to modernize outdated websites. The blue background with white arrows symbolizes moving forward.

May 22, 2026

Is your website holding you back? 8 signals that it's time for a change

The company is stepping on the gas, but the web has the handbrake on? Having a website is no longer enough, you need a functional tool. Here are 8 warning signs that your...

An icon representing the choice between working alone and working in a team, with arrows indicating the options on a blue background, featuring illustrations of an individual and a group of people.

17. April 2026

Freelancer vs. agency: when to save and when to bet on a team of experts?

Agency or freelancer. A dilemma that every second client faces. What pays more and is the quality of the results comparable? Thanks to my experience in both camps, I have a pro...

People of different ethnicities are shaking hands against a blue background with the text “All for one,” symbolizing teamwork and unity in a diverse society.

13. April 2026

7 brains, 1 team. This is the recipe for a successful website

Web development is a team sport. The best results are achieved when a group of specialists work together. How does each role contribute to the success of your website? Find out...

27. March 2026

GEO, AIO, AEO: How to adapt your SEO strategy to be visible in AI models?

Classic SEO as we have known it for the last ten years is undergoing a radical transformation. If today you are betting all your budget on chasing blue links in...

27. March 2026

The best e-commerce platforms in 2026: How to choose between Shoptet, Woocommerce, Shopify, Upgates and customized solutions

Today you can set up an e-shop in just one weekend. But does that mean you should do it blindly? Short answer: absolutely not. Longer...

The image shows a blue eye with the text "Invisible on Google" on a blue background with white lines. The graphic symbolizes the theme of privacy and anonymity on the Internet.

12. March 2026

Web indexability: See if Google even knows about you

Your website has been up for a while but no one is visiting it? Don't blame it on your content. Maybe you're invisible to Google and customers can't...

An outdated computer monitor on a dark blue background with the text "Outdated Website" illustrates outdated technology and website design.

11. March 2026

„We do not send a link to the website.“ Why companies are ashamed of their website and how to get out of it

Do you feel like you have to hide your website from the world? It's supposed to represent you, but instead you're praying that none of your partners click on it....

A cream-colored Lego brick arranged in a pyramid shape against a blue background, with the text “What to Build On,” emphasizes the theme of building and creative development through the building set.

28. February 2026

WordPress vs Framer vs Wix vs Webflow: what to build a website on in 2026?

Choosing a technology platform for a new website is one of the most important strategic decisions at the start of any digital project. The chosen system directly influences not only how...

A marketing funnel with graphic arrows and the text “800 leads” on a blue background symbolizes the process of generating sales opportunities and an effective sales strategy

26. February 2026

800 leads without advertising: the power of a simple and functional website

Does a website have to be complex to work? No, there is another way. We built this site in 2 hours, but it has already collected hundreds of emails for the client....

A brain against a blue, cloud-shaped background with the text “AI Optimization.” The illustration depicts the concept of artificial intelligence and technological innovations in the field of optimization.

19. February 2026

What is Cloudflare Markdown for Agents and why it changes the optimization rules for AI

The way users and systems navigate the Internet is undergoing the biggest change in a decade. Traditional traffic from traditional search engines is beginning to supplement, and in some...

A hand holding an empty gold frame against a dark blue background with the text "No image." An "X" in the center of the frame symbolizes unavailability or missing content

09. February 2026

Saboteurs or superheroes? Find out when your website works better without images

A website without pictures? That sounds like a sin against the rules of modern design. But the reality is more colourful: there are superhero pictures and saboteur pictures. Let's break them down to the core...

Three white flags mounted on silver stands against a dark blue background represent the path of a process or procedure; the name “Three Steps” suggests a step-by-step plan or strategy.

06. February 2026

3 Steps to Avoid Frustration in Web Development

A new website is just another worry on the calendar for most companies. After a while, instead of joy, the only question is: „When the hell will it be done?“...

A person taking notes on a case study with charts on a blank sheet of paper. The illustration depicts the process of analyzing and collecting data in a challenging business environment.

02. February 2026

Write cases like a pro. This guide will give them the juice

What is more convincing than empty promises? Well, your real results. But you must learn to present your achievements properly. Because mediocre case studies don't get anyone out of their chair...

The text “The Web Is Not Salvation” on a blue background, featuring a magnifying glass and white clouds shaped like the letter W, symbolizing the web and the internet and highlighting the importance of quality content for users.

14. January 2026

New website but no enquiries? You may be making one fundamental mistake

The web can bring you GREAT results. But don't expect miracles. A website is not a savior and it won't bring in crowds of customers once it's launched. Probably no one will even wander onto it. What...

A computer mouse on a dark blue background with a coiled cable and the text "Two clicks." Modern work tools for efficient computer use.

09. January 2026

The golden rule of 2 clicks: when does it apply and when to break it?

Hand on heart. Aren't you luring your customers through a jungle of options, buttons and unnecessary sauce? Test yourself to see if you meet the 2-click rule. Let's take a look at the most common mistakes and...

People in the office celebrate their successful collaboration while working on a laptop. The words “HR Assistant” on a blue background symbolize support for and development of human resources and teamwork.

29. December 2025

Not only for clients. The new website will pump up team motivation and attract new talent

The website is mainly for clients. Or is it not? If you work on your company's online presence, you'll boost employee satisfaction. Maybe even more than snacks and...

Typing on a keyboard for a blog or LinkedIn; a blue background with a hand on the keyboard; creating content for a professional platform or blog to increase online visibility and engagement

26. December 2025

4 reasons to blog even in the age of AI (and when to go to LinkedIn)

The days when blogging ruled the internet are long gone. But don't bury your blog just yet. It may be more useful to your business than you might think. We have...

Two people are laughing as they watch a presentation on a laptop in the office. Website traffic. Professional collaboration and data analysis in a modern work environment.

22. December 2025

Fewer visits, more clients. What web metrics to track?

Who gets more clients? A studio with 1,000 visits or a studio with 50 visits. Find out in the article. And on top of that, we'll add tips for...

A man in a white T-shirt with a pensive expression against a dark blue background. The image includes the text "Three Seconds" and shows circular lines extending from the edge.

06. December 2025

Three seconds and goodbye. How much does a slow website cost you and why is speed crucial?

One. Two. Three. Your site takes 3 seconds to load and right now more than 53 % visitors have left it. With each passing second, the probability of abandonment...

A blue, round globe on a dark blue background with white stars and the text “Beautiful Website” symbolizes the connection between modern design and websites, as well as their aesthetic appeal.

17. November 2025

Forget the beautiful web. It won't work without these 5 things

Do you want a fancy website for your company? One that will garner nothing but praise? Forget it. Design is an important player, but for a website to work, it needs...

23. July 2025

How to build a company website that really works: a guide for B2B companies

Today, a company website is more than just a digital business card. It's a key tool that can influence business results, build credibility and assist in the acquisition of new...

Get those Best tips for your website

Mikoláš, founder of Apadore studio, will send you short and useful tips on web, SEO, analytics, and design every week.

A young man at a conference is speaking into a microphone and holding a remote control in his hand. He is wearing a white shirt and a round badge. Behind him is a blurred colorful decoration.

Mikoláš Voborský, founder

Blog from Apadore

A Hacked Website: What to Do Immediately and How to Handle It as a Company

E-E-A-T: What It Is and How to Build It on Your Company's Website So That Search Engines and AI Models Trust You

Cookies on Websites: Obligations, Fines, and the Cost of a Proper Solution

AI Bots on Your Website: When Should You Let Them In, and When Is It Better to Block Them?

How to Speed Up Your Website: 10 Steps for WordPress and Shoptet

Are you switching web agencies? Here's what you should ask for before you leave

How much does SEO for a website cost in 2026?

Google Spam Update, August 2026: Has Your Website Been Affected? Here’s How to Tell—and What to Do About It

Website Development Contract: What to Look Out for Before Signing

„We want to simplify the website.“ A statement that could cost you traffic

Website Migration: How to Move a Website Without Losing Search Rankings

Google Search Console now measures the reach of Instagram, TikTok, X, and YouTube on Google

Can we edit the website ourselves? This question will save you hundreds of thousands

Want to get your website launched as late as possible? Do these 3 things

Will you be a source or part of the deep web? AI is changing the rules of search

You Don't Need a Good Website. Here's the Truth Agencies Won't Tell You

Your role in website development: manager or remote strategist?

How Team Photos Boost Client Trust and Meeting Success

AI-First Web Design: A Loss of Quality, or Finally Room for Creativity?

Need a new website? Here are 7 reasons why you do

Is your website holding you back? 8 signals that it's time for a change

Freelancer vs. agency: when to save and when to bet on a team of experts?

7 brains, 1 team. This is the recipe for a successful website

GEO, AIO, AEO: How to adapt your SEO strategy to be visible in AI models?

The best e-commerce platforms in 2026: How to choose between Shoptet, Woocommerce, Shopify, Upgates and customized solutions

Web indexability: See if Google even knows about you

„We do not send a link to the website.“ Why companies are ashamed of their website and how to get out of it

WordPress vs Framer vs Wix vs Webflow: what to build a website on in 2026?

800 leads without advertising: the power of a simple and functional website

What is Cloudflare Markdown for Agents and why it changes the optimization rules for AI

Saboteurs or superheroes? Find out when your website works better without images

3 Steps to Avoid Frustration in Web Development

Write cases like a pro. This guide will give them the juice

New website but no enquiries? You may be making one fundamental mistake

The golden rule of 2 clicks: when does it apply and when to break it?

Not only for clients. The new website will pump up team motivation and attract new talent

4 reasons to blog even in the age of AI (and when to go to LinkedIn)

Fewer visits, more clients. What web metrics to track?

Three seconds and goodbye. How much does a slow website cost you and why is speed crucial?

Forget the beautiful web. It won't work without these 5 things

How to build a company website that really works: a guide for B2B companies

Get those Best tips for your website

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